About
Sean has spent the last 30+ years running a B2B sales and marketing consultancy helping…
Articles by Sean M
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Steps to Social Media Engagement
Steps to Social Media Engagement
It’s hard to distill something as complex and multifaceted as social media into simple steps. The following is a…
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Engagement: Using Social Media for B2B Marketing
Engagement: Using Social Media for B2B Marketing
Social media is an enigma not just to marketers, but also to anyone looking to monetize it. As the CEO of a client firm…
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Tools Used for Converting Leads: Email Campaigns and Content Marketing
Tools Used for Converting Leads: Email Campaigns and Content Marketing
Let’s explore how email can be used to capture and nurture leads. We recommend using an email campaign to generate…
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Inbound: Driving Traffic, Converting Leads
Inbound: Driving Traffic, Converting Leads
In 1993, zero searches were performed on the Internet. No search engine existed yet; however, a few catalogs of content…
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Test Your Positioning: The Generalist vs. the Specialist
Test Your Positioning: The Generalist vs. the Specialist
My agency was tasked with helping a generalist architecture firm pursue it's burgeoning specialty as an architect of…
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Positioning: Moving Toward Specialization
Positioning: Moving Toward Specialization
Advertising used to be about superlatives. Words like first, best, and finest were used to convince customers that a…
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Advantage: Leveraging Your Unique Abilities
Advantage: Leveraging Your Unique Abilities
The biggest marketing flaw I've seen in business is the failure to clearly identify (or create) a competitive…
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The Competitive Audit: Think Like a Prospect
The Competitive Audit: Think Like a Prospect
For a competitive audit to be effective, it must be thorough. Once you've identified potential competitors, don't limit…
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Analysis: Getting to Know Your Competition
Analysis: Getting to Know Your Competition
Because businesses are comprised of people, it's not surprising that they act a lot like, well, people. Like people…
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Insights: Understanding and Using Research
Insights: Understanding and Using Research
Just as information is an essential component of good decisions, facts are fundamental to strategic marketing planning.…
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Let’s talk about something every effective leader needs, But few prioritize. Boundaries and anchors. Because without them, it’s far too easy to…
Let’s talk about something every effective leader needs, But few prioritize. Boundaries and anchors. Because without them, it’s far too easy to…
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I’m incredibly grateful to work with our Stephens College of Business students and faculty, as well our entire campus community! This is the best job…
I’m incredibly grateful to work with our Stephens College of Business students and faculty, as well our entire campus community! This is the best job…
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This is a big day for PwC and for me. Many CMOs don’t get the opportunity do a brand refresh in their whole career. Not only have I been lucky enough…
This is a big day for PwC and for me. Many CMOs don’t get the opportunity do a brand refresh in their whole career. Not only have I been lucky enough…
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Experience
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Education
Languages
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English
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Organizations
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Vistage
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- Present
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The client is bought in. *pauses in doubt* At least I think they are. Geez, I hope they are. When deals stall, panic sets in. Why? Because when…
The client is bought in. *pauses in doubt* At least I think they are. Geez, I hope they are. When deals stall, panic sets in. Why? Because when…
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Advancements in inverter and power conversion technologies provide new capabilities for how we can integrate batteries and multiple power sources…
Advancements in inverter and power conversion technologies provide new capabilities for how we can integrate batteries and multiple power sources…
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We believe creative entrepreneurs are called to something greater than just growing a business. Your work is a reflection of God’s creativity, a way…
We believe creative entrepreneurs are called to something greater than just growing a business. Your work is a reflection of God’s creativity, a way…
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Back in my home state of Texas this week discussing data centers growing impact on energy and how to solve together.
Back in my home state of Texas this week discussing data centers growing impact on energy and how to solve together.
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I’m proud to share that I have earned my Executive MBA with distinction at IBA Erhvervsakademi Kolding and LeedsBeckettUniversity. My final…
I’m proud to share that I have earned my Executive MBA with distinction at IBA Erhvervsakademi Kolding and LeedsBeckettUniversity. My final…
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Really enjoyed being part of this panel discussing marketing trends: thank you Rebecca McKinlay, Tom Hunter, Kate Narbrough and Oystercatchers for…
Really enjoyed being part of this panel discussing marketing trends: thank you Rebecca McKinlay, Tom Hunter, Kate Narbrough and Oystercatchers for…
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As the year has come to a close, we can’t help but reflect on the incredible journey we've had together. 2024 was nothing short of amazing—filled…
As the year has come to a close, we can’t help but reflect on the incredible journey we've had together. 2024 was nothing short of amazing—filled…
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Its been awesome seeing the benefits of what can be done with smart power system design and smart use of #batteries in industrial applications…
Its been awesome seeing the benefits of what can be done with smart power system design and smart use of #batteries in industrial applications…
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Lift Up Awards 2024 was EPIC! The impact it had on every employee was incredible. Thank you SPOC for celebrating all of us! #impactstartshere SPOC…
Lift Up Awards 2024 was EPIC! The impact it had on every employee was incredible. Thank you SPOC for celebrating all of us! #impactstartshere SPOC…
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