About
Sean has spent the last 30+ years running a B2B sales and marketing consultancy helping…
Articles by Sean M
-
Steps to Social Media Engagement
Steps to Social Media Engagement
It’s hard to distill something as complex and multifaceted as social media into simple steps. The following is a…
2 Comments -
Engagement: Using Social Media for B2B Marketing
Engagement: Using Social Media for B2B Marketing
Social media is an enigma not just to marketers, but also to anyone looking to monetize it. As the CEO of a client firm…
2 Comments -
Tools Used for Converting Leads: Email Campaigns and Content Marketing
Tools Used for Converting Leads: Email Campaigns and Content Marketing
Let’s explore how email can be used to capture and nurture leads. We recommend using an email campaign to generate…
-
Inbound: Driving Traffic, Converting Leads
Inbound: Driving Traffic, Converting Leads
In 1993, zero searches were performed on the Internet. No search engine existed yet; however, a few catalogs of content…
-
Test Your Positioning: The Generalist vs. the Specialist
Test Your Positioning: The Generalist vs. the Specialist
My agency was tasked with helping a generalist architecture firm pursue it's burgeoning specialty as an architect of…
-
Positioning: Moving Toward Specialization
Positioning: Moving Toward Specialization
Advertising used to be about superlatives. Words like first, best, and finest were used to convince customers that a…
2 Comments -
Advantage: Leveraging Your Unique Abilities
Advantage: Leveraging Your Unique Abilities
The biggest marketing flaw I've seen in business is the failure to clearly identify (or create) a competitive…
3 Comments -
The Competitive Audit: Think Like a Prospect
The Competitive Audit: Think Like a Prospect
For a competitive audit to be effective, it must be thorough. Once you've identified potential competitors, don't limit…
3 Comments -
Analysis: Getting to Know Your Competition
Analysis: Getting to Know Your Competition
Because businesses are comprised of people, it's not surprising that they act a lot like, well, people. Like people…
1 Comment -
Insights: Understanding and Using Research
Insights: Understanding and Using Research
Just as information is an essential component of good decisions, facts are fundamental to strategic marketing planning.…
Experience
-
-
-
-
-
-
-
-
-
Education
Languages
-
English
-
Organizations
-
Vistage
-
- Present
Recommendations received
5 people have recommended Sean M
Join now to viewOther similar profiles
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore MoreOthers named Sean M Doyle
1 other named Sean M Doyle is on LinkedIn
See others named Sean M Doyle