Beth Carter

Beth Carter Beth Carter is an influencer

GM @ The Work Index || Director of Growth @ Flexa || Growth Coach & Advisor

United Kingdom
11K followers 500+ connections

About

I help founders and teams to figure out which work is the most important, how to position and grow products in crowded spaces, and become category-defining brands.

Contributions

Activity

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Experience

  • Flexa

    Flexa

    1 year 11 months

    • Flexa Graphic

      Director of Growth

      Flexa

      - Present 1 year

    • Flexa® Careers Graphic

      Head of Growth

      Flexa® Careers

      - 1 year

      London, England, United Kingdom

      Flexa provides much needed transparency in the job hunting process by verifying companies as truly flexible. We increase their discoverability through company profiles that are browsed by hundreds of thousands of users, and elevate their presence through slick employer brand marketing.

      The future of work is flexible.

  • Nodes Ventures Graphic

    Angel Investor

    Nodes Ventures

    - Present 2 years

    London, England, United Kingdom

  • Visibly Graphic

    Growth Specialist

    Visibly

    - Present 2 years 10 months

  • SYSTM (Formerly Startup Core Strengths) Graphic

    Growth Coach

    SYSTM (Formerly Startup Core Strengths)

    - Present 3 years 1 month

    I work with teams coming through the program to help them adopt new growth processes and tactics into their businesses.

    "Beth is outstanding and brought tremendous insights. I kept wondering how you found such a gem and where I could hire someone like her."

    "Coaching gives you accountability, encouragement and perspective."

    "Beth is frank, open, and very helpful."

    "Beth's content marketing session was another one of those that just make things click in your head…

    I work with teams coming through the program to help them adopt new growth processes and tactics into their businesses.

    "Beth is outstanding and brought tremendous insights. I kept wondering how you found such a gem and where I could hire someone like her."

    "Coaching gives you accountability, encouragement and perspective."

    "Beth is frank, open, and very helpful."

    "Beth's content marketing session was another one of those that just make things click in your head. The fact she pointed out really only 10% of content marketing is actually to do with the copy and then dived into the juicy bit of the distribution was very very valuable."

  • Growth Consulting & Advisory

    Freelance

    - Present 7 years

    I work with startup and scaleup teams to build out and improve growth models, find Product Market Fit, and truly understand their customers.

    Talk to me about:
    🥦 Customer insights processes
    🍊 JTBD
    🍋 Finding and measuring Product Market Fit
    🥕 Understanding your North Star Metric and Key Drivers
    🍍 Founder and leadership coaching
    🌶 Drawing Growth Models
    🍦 Planning and running a Growth Process - sprints, experiments, analysis
    🍓 Learning (and…

    I work with startup and scaleup teams to build out and improve growth models, find Product Market Fit, and truly understand their customers.

    Talk to me about:
    🥦 Customer insights processes
    🍊 JTBD
    🍋 Finding and measuring Product Market Fit
    🥕 Understanding your North Star Metric and Key Drivers
    🍍 Founder and leadership coaching
    🌶 Drawing Growth Models
    🍦 Planning and running a Growth Process - sprints, experiments, analysis
    🍓 Learning (and practising!) focus on the right areas of your business
    🌽 Content Marketing as a Growth channel
    🧅 Customer Journey Mapping and optimisation

  • Ada Ventures Graphic

    Angel Investor

    Ada Ventures

    - 1 year 1 month

    United Kingdom

    Ada Ventures is the inclusive venture firm. Ada Ventures finds and funds extraordinary talent building breakthrough ideas for the hardest problems we face. We are investing out of our second fund and we invest £250,000 - £1m in UK technology companies across climate, economic empowerment and healthcare & ageing.

    Ada Ventures has chosen a second cohort of 20 Ada's Angels who are seed-series A specialist operators & founders in their sectors.

  • TILLIT Graphic

    Growth & Insights Lead

    TILLIT

    - 11 months

  • Manifesto Studios Graphic

    Consulting Head of Growth

    Manifesto Studios

    - 5 months

  • GoSquared Graphic

    Head of Growth

    GoSquared

    - 3 years 3 months

  • Atharna Graphic

    MD

    Atharna

    - 2 years 6 months

    London, United Kingdom

    Atharna works with artisans from all corners of the Middle East: retailing their handmade products to an international market, enabling them to become entrepreneurs themselves and helping to revitalise the artisanal industry in the region.

  • Adjust Your Set Graphic

    Content Marketing & Cultural Strategy

    Adjust Your Set

    - 1 year 2 months

    My role sits across the research and planning offerings within AYS's strategy team.

Education

Skills

Languages

  • English

    Native or bilingual proficiency

  • Arabic (Gulf)

    Limited working proficiency

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